Integrated Content Strategy & Digital Marketing

Drupal is a powerful CMS, but today’s businesses and nonprofits are looking for more. They want a complete platform for building websites and making them successful.

Increasingly, people are demanding websites that drive traffic, build trust, engage, convert, nurture and advocate.  Content marketing has emerged as the preferred strategy to grow your digital footprint. Yet many organizations are struggling to put together a cohesive strategy and tool set.

What is needed is a comprehensive way to integrated content strategy and digital marketing including; blogging, SEO, social media, conversion optimization, contact management, email marketing and advanced analytics in a single platform.  

In this session we will walk through a framework for executing integrated content strategy and digital marketing complete with a Drupal distribution full of recipes for building websites that drive results.

 

Session Track

Site Building

Experience level

Beginner

Session Time Slot(s)